You often hear the phrase “there’s an app for everything”. For the most part, this phrase holds true. With millions of mobile apps catering to any and all of the consumer’s needs, the challenge arises when an app has to noticed independently from other possible options available. App Store Optimization (ASO), similar to the more commonly known Search Engine Optimization (SEO), is essential when marketing an app.
What is ASO?
ASO is a process of upsurging mobile apps in order to rank higher in any app store’s search results. The higher your app ranks in an app store, the more likely it is noticeable to any potential customers. There are several factors in play that make ASO the most effective platform to market your app.
Why is it important?
According to a survey conducted to understand the specifics of ASO, it was found that over 63 per cent of apps are recognised through app store searches and use of the right keywords, titles and phrases. ASO is the best way to get your app to become easily accessible and noticeable. Sadly, people remain ignorant of the existence and scope of ASO, which results in unwillingness to invest in it. By not using ASO to market your app, you could be missing out on the largest platform to get your app recognition.
Factors that influence ASO
The name given to the app that the users can use to search for on the app store.
The type of keywords used helps to guide users to apps that use these words in their descriptions.
Once your ratings increase from the increase in downloads, the app store automatically directs users to apps with higher downloads in comparison to their competitors. More recognition; more downloads. It’s that simple.
- Users’ reviews, ratings and experiences play an important role in ASO and enable the app store to guide users to more effective and need-based apps.
Why choose UMM Digital for your ASO needs?
Along with the current times and enhancements in technology, we here at UMM are up to date on the usage of ASO and app marketing. Along with SEO, ASO is constantly updated and upgraded according to our different clients and their requirements. UMM Digital has nearly a decade of experience in digital marketing and can provide the best quality of services available to you.
For more details on how UMM can help you market your apps, visit us at www.umm.digital.